Job Description

Job Description

Duration: 6-month contract

Responsibilities:

Join our International Performance Marketing team. As our Senior Paid Search Manager, you'll drive customer acquisition and engagement across our global markets, developing strategies that work across multiple countries and languages. You'll optimize campaigns that connect international audiences with our content while navigating the unique challenges of multi-market search advertising.

You will be at the forefront of international expansion, leading paid search strategies that fuel our customer growth worldwide. You'll manage significant paid search investments across international markets, working with cross-functional teams to support launches of shows, movies, add-on subscriptions, events and new Video products. Success in this role requires strong analytical skills to measure and optimize performance, experience with international marketing, and the ability to collaborate effectively across cross-functional teams.

Key Responsibilities:

• Manage Paid Search strategy and campaign execution across international expansion markets
• Drive budget optimization and efficiency
• Derive critical insights from data and synthesize recommendations to improve campaign performance
• Develop innovative strategies to drive Video performance
• Execute projects with a strong bias for action while maintaining exceptional attention to detail
• Manage competing priorities and make strategic trade-off decisions
• Communicate complex issues and dependencies to business partners
• Contribute to experimentation roadmaps and GTM plans
• Collaborate with external (agency, vendors) and internal (business, marketing, finance) partners
• Develop and drive strategies for growing traffic through Paid Search campaigns
• Lead Paid Search GTM planning for major tentpoles, marketplace expansions and Prime Day
• Manage budgets and performance targets
• Deliver regular performance analysis and insights
• Primary POC for Croud agency and search vendors (Skai, Google, Bing)
• Coordinate cross-functional partnerships (e.g. BI, Business, Marketing)
• Support SEO improvement projects
• Support PVI re-org transitions and handovers

Purpose/Goal:

The marketing team focused on acquisition, working with Canada, LATAM, and EMEA, to make sure they can launch the right media to each country (Behind the scenes of entertainment)

Must Have Skills

• Google Ads and campaign creation (Google Ads Certification Must Have)
• Microsoft Excel to manipulate and analyze data (VLOOKUP Pivots)
• Paid Search

Basic Qualification:

• 6+ years of digital marketing experience with at least 4 years in Paid Search (strategy and hands-on)
• Experience managing large-scale paid advertising budgets (>$1M/year) across platforms
• Experience building and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting to senior leadership

Preferred Skills:

• Experience in A/B testing and marketing measurement (ROI, lifetime value, incrementality)
• Google Ads Certification
• Media/entertainment industry or subscription services experience
• Experience managing SEM campaigns across multiple countries and languages
• Experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Acquisio, Skai (formerly Kenshoo), Marin Software, Quantic Minds, SA360 (DoubleClick Search)
• Ability to thrive in a fast-paced environment
• SEO experience is a plus

Recruiter's Details:

Recruiter’s Name: Vikash Tripathi

Email: Vikash.tripathi@ustechsolutionsinc.com

Internal Job ID: 25-54966

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