Job Description

Client Overview: Our client is a luxury apparel and lifestyle brand known for its modern tailoring, high-quality craftsmanship, and elevated approach to classic menswear.

**This role is 5 days onsite in NYC.

**You must have experience managing a fashion or luxury e-commerce site (Shopify Plus strongly preferred).

Role Overview: The E-Commerce Manager is the engine behind our client’s Shopify-powered storefront, responsible for day-to-day site operations, cross-channel inventory accuracy, and a customer journey that feels as bespoke as our tailoring. Working hand-in-hand with merchandising, marketing, planning, international partners and store teams, you’ll turn digital touchpoints into revenue while keeping the brand’s luxury standards front-and-center.

E-Commerce Manager Responsibilities:

• Liaise with our development partner (XY) to keep the site fast, secure, and bug-free.
• Perform daily site QA—checking navigation, product pages, checkout, and mobile responsiveness.
• Run A/B tests and recommend UX enhancements to improve conversion rate and average order value.
• Monitor real-time inventory feeds between Shopify, ERP, and POS systems; reconcile discrepancies.
• Partner with Planning to time new-season drops, restocks, and end-of-season markdowns.
• Arrange collections, product hierarchy, and homepage storytelling to spotlight key fabrics, trends, and bestsellers.
• Uphold brand-approved photography, copy, and packaging guidelines so every unboxing feels premium.
• Define e-commerce service SLAs (response times, returns windows, packaging cues) and train store GMs and Customer Care on execution.
• Own the returns and exchange flow—self-service portal, refunds, and root-cause analysis to reduce churn.
• Track daily/weekly KPIs (traffic, CVR, AOV, RMA rate, CLV) and surface insights to leadership.
• Troubleshoot data or integration hiccups with internal IT and external developers.
• Align site calendars with Marketing and Creative for product launches, email drops, and social campaigns.
• Coordinate with PR on landing pages for editorial features, capsule collections, and influencer activations.
• Manage agency partners on SEO technical audits, keyword strategy, and on-page optimization.
• Supply landing-page assets and product feeds for SEM, paid social, and retargeting campaigns.
• Manage the development of clear and compelling product copy for each new season, including accurate item names, detailed color descriptions, and persuasive product descriptions.
• Collaborate with merchandising and design teams to ensure all copy aligns with brand voice, seasonal themes, and marketing objectives.
• Review, edit, and finalize all product copy to ensure accuracy, consistency, and SEO best practices for optimal online performance.
• Plan, organize, and execute e-commerce photo shoots to deliver high-quality product imagery that meets brand standards.
• Serve as the primary liaison with the photography team and creative directors, providing shot lists.
• Develop and maintain a comprehensive marketing calendar that integrates email newsletters, social media campaigns, and other digital initiatives.
• Collaborate with the marketing team to conceptualize engaging content themes and promotional strategies, ensuring alignment with seasonal product priorities.

E-Commerce Manager Qualifications:

• 5+ years managing a fashion or luxury e-commerce site (Shopify Plus strongly preferred).
• Deep understanding of order-management systems, 3PL or store-fulfillment workflows, and reverse logistics.
• Proficiency with Google Analytics (GA4), Shopify analytics, Excel/Google Sheets, and basic HTML/CSS.
• Proven record of boosting conversion rates and lowering return rates through data-driven decisions.
• Excellent project-management, communication, and cross-department collaboration skills.
• Hands-on experience executing SEO/SEM tactics and email-marketing calendars.

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