Job Description

Job Description

Title : Digital Marketing Specialist

ID: 2002

Duration: 9+ months Contract

Location: Irvine, CA

BD Advanced Patient Monitoring (APM) is seeking a detail-oriented and creatively driven Digital Marketing Specialist to support global digital marketing initiatives. In this role, you will contribute to a wide range of activities—including project management related to migrating and optimizing website content to BD.com, designing new web pages for product launches and campaigns, conducting keyword research for SEO and SEM, and creating digital assets for social channels.

You’ll leverage your experience with web design tools (such as Figma and Adobe Creative Suite) to develop engaging layouts and visual content, while collaborating with APM’s Global Marketing team, regional stakeholders, and BD Corporate Brand and Digital teams.

We’re looking for someone who thrives in dynamic environments and approaches challenges with enthusiasm and initiative. Curiosity and openness to new ideas will help you make the most of opportunities in this role. Success comes from a proactive mindset and a commitment to continuous learning. You’ll work alongside global and regional marketing teams, contributing to diverse projects and expanding your expertise across the digital marketing landscape.

Key Responsibilities:

Website:

• Prepare legacy webpages for seamless migration to BD.com, ensuring proper content flow and detailed page design by choosing optimal modules from the approved Figma design system.
• Create new and updated webpage layouts, and visual mockups in Figma that align with BD brand guidelines to support product launches and sustaining campaigns.
• Work with regional marketers to ensure all content is approved and prepare design specifications and assets for handoff to the web authoring team.
• Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios.
• Conduct keyword research to optimize digital content for SEO/GEO and SEM.
• Monitor and report on SEM campaigns, providing insights for regional marketers and global marketing teams.

Digital Content Marketing Support

• Assist in the creation of digital content to be used on social media.
• Create and edit videos/shorts.
• Design banners, digital ads and other collateral based on BD Design Guidelines.

Project Coordination:

• Open, track and update web requests through Jira, ensuring accurate documentation.
• Follow up on ticket progress and communicate status updates to maintain timelines.

Other incidental duties as required.

What We’re Looking For

• Proven experience in web design and digital content.
• Proficiency in Adobe Creative Suite, Figma, and other editing tools.
• Strong understanding of website management through a web CMS, including technical SEO.
• Creative writing skills to be able to engage the target audience.
• Ability to work on-site in Irvine, CA 4 days/week (local candidates only).
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Knowledge of HTML/CSS, SEO best practices, and SEM campaigns.
• Ability to tailor designs to the nuances of each digital channel.
• Confidence in being a digital brand steward within a large organization.
• Experience in regulated industries (e.g., medtech, healthcare, financial services).

Additional Details:

• Location: On-site 4 days per week at BD office in Irvine, CA
• Work Hours: 40 hours/week; Standard business hours, Monday–Friday

Education and Experience:

• Bachelor's Degree in a related field with 2-4 years of work experience in digital marketing.
• Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable.
• Proficiency in web design (designed in Figma and developed within a web CMS), knowledge of creating campaign assets for use across multiple channels, SEO best practices, and SEM campaigns.
• Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables.

Additional Skills:

• Strong organizational and time management skills.
• Attention to detail and ability to manage multiple tasks simultaneously.
• Basic analytical skills to interpret campaign performance data.
• Good communication skills and ability to work collaboratively with team members.
• Adaptability to new technologies and tools.
• Ability to work independently and meet deadlines.

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