Job Description
Join to apply for the Digital Marketing Associate role at Reserve
About Reserve
Reserve is building decentralized, index-style token folios that give people simple, diversified exposure to crypto. We work at the intersection of DeFi, indices, and real-world adoption. The marketing team sits in the middle of product, BD, and community, and your job is to help us turn that into clean, consistent execution every day.
What Youll Do
This role is for someone early in their career whos hungry, organized, and comfortable moving fast. If you wait around to be told what to do, this wont be a fit.
Campaign & Digital Execution
- Help execute and track digital marketing campaigns across email, LinkedIn, PR, and other channels.
- Build, schedule, and QA marketing emails and announcements (product updates, campaigns, educational content).
- Assist in managing paid and organic campaigns (briefs, assets, tracking links, reporting).
- Keep our content and campaigns organized in our project management tools (Notion, Sheets, whatever were using).
Email Outreach & Comms
- Support outbound email outreach to partners, media, KOLs, and communities (building lists, drafting initial copy, tracking replies).
- Help draft and polish external comms: announcements, media briefs, talking points, blog distribution, community updates.
- Coordinate with PR / comms partners to make sure timelines, assets, and messaging are aligned.
Media, Social & Community Support
- Assist in publishing and maintaining a consistent posting cadence on social channels.
- Clip, format, and upload content (threads, snippets, simple graphics with templates) to support launches and ongoing campaigns.
- Monitor key channels for mentions, feedback, and opportunities; flag what actually matters to the team.
Reporting & Ops
- Pull basic performance metrics (opens, CTR, traffic, conversions, follower growth, etc.) and put them into simple summaries.
- Maintain clean contact lists, segmented audiences, and campaign sheets so nothing gets lost.
- Generally: keep things organized so senior marketing isnt chasing down links, assets, and status updates.
What Were Looking For
Must-haves
- 12 years of experience in digital marketing, growth, CRM, or similar role (agency, startup, or tech preferred).
- Based in San Francisco or New York City (or willing to be) with ability to come in-person when needed.
- Strong organizational skills you can keep multiple campaigns, docs, and deadlines straight without dropping things.
- Execution-first mindset you bias toward getting things done, not talking in circles.
- Base knowledge of crypto/blockchain you dont need to be a degen, but you should understand basics (L1/L2, wallets, tokens, DeFi at a high level) and be willing to go deeper.
- Clear written communication, you can write concise, clean copy and you care about details.
- Comfortable using tools like Google Workspace, basic email/CRM tools (Klaviyo, Mailchimp, etc.), and social publishing tools.
Nice-to-haves
- Experience with simple design tools (Figma, Canva) to adapt existing templates.
- Familiarity with analytics tools (GA4, basic dashboards, UTM tracking).
- Experience in Web3, fintech, or financial products.
Compensation & Benefits
- Salary: $70,000$90,000 depending on experience.
- Tokens: ~$10,000 equivalent in tokens (details discussed in the interview process).
- Benefits: Comprehensive health benefits, paid time off, and standard holidays.
401(k): Employer-sponsored 401(k) plan.
Compensation Range: $70K - $85K
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Job Tags
Full time,